Client: Shyam Graphic Owner: Shyam Sharma Industry: Creative Design & Print Media Service Areas: Branding, Commercial Printing, Digital Graphics
1. Executive Summary
Shyam Graphic, led by industry veteran Shyam Sharma, has long been recognized for exceptional creative work. However, in an increasingly digital-first market, the business was losing market share to inferior competitors who had better online visibility. By implementing a comprehensive Search Engine Optimization (SEO) campaign focusing on technical health and local authority, Shyam Graphic increased organic search traffic by 340% and tripled its monthly lead volume within eight months.
2. The Challenge
Despite a decade of operational excellence, Shyam Graphic’s digital presence was non-existent. The business relied almost entirely on word-of-mouth referrals. While the reputation was strong, the sales pipeline was inconsistent.
Key Issues Identified in the Audit:
- Zero Local Visibility: The business did not appear in the “Local Pack” (Map results) for keywords like “visiting card printing” or “logo designer.”
- Technical Bloat: As a creative portfolio, the website was overloaded with high-resolution uncompressed images, resulting in a load time of over 6 seconds. This caused a high bounce rate.
- Keyword Cannibalization: The homepage attempted to rank for every service simultaneously, meaning Google couldn’t understand the site’s specific relevance.
3. The Solution
We executed a “Local-First” SEO strategy tailored to capture high-intent commercial queries.
Phase 1: Technical Overhaul & Speed Optimization We realized that potential clients wanted to see the portfolio immediately. We implemented Next-Gen image formatting, converting all heavy PNGs to WebP format. We also implemented lazy loading for the gallery pages. This reduced the Largest Contentful Paint (LCP) to 1.2 seconds, passing Google’s Core Web Vitals assessment.
Phase 2: Hyper-Local SEO Strategy To support Shyam Sharma’s goal of capturing the local market, we optimized the Google Business Profile (GBP).
- We standardized the NAP (Name, Address, Phone) data across 30+ local directories.
- We added “Services” directly to the map profile, allowing users to see pricing for logos and brochures without leaving Google.
- We implemented a review generation campaign, securing 15 new 5-star reviews in the first month using keywords in the customer responses.
Phase 3: High-Intent Content Restructuring We moved away from a generic “Services” page. Instead, we created dedicated landing pages for the three core revenue drivers: Corporate Branding, Flex Printing, and Social Media Graphics. Each page was optimized with transactional keywords (e.g., “urgent flex printing services” rather than just “printing”).
4. The Results
The campaign ran for 8 months and fundamentally changed how Shyam Graphic acquires customers. The data below illustrates the shift from a referral-based model to an inbound search model.
Organic Growth Metrics:
- Traffic Increase: Monthly organic visitors grew from 120 (Month 1) to 530 (Month 8).
- Keyword Rankings: The site now holds the #1 Position for 12 local keywords, including “Graphic Design Studio” and “Creative Agency near me.”
- Map Pack Visibility: Shyam Graphic now appears in the Top 3 Map results for 85% of local searches related to printing and design.
Business Impact (ROI):
- Lead Generation: Inbound phone calls increased from an average of 4 per month to 35 per month.
- Conversion Rate: Due to the targeted nature of the traffic, the website conversion rate improved from 0.5% to 3.2%.
5. Owner’s Perspective
“We always knew our design work was top-tier, but our website was invisible. This SEO campaign didn’t just bring us traffic; it brought us the right kind of clients—companies looking for premium branding rather than just cheap edits. The investment paid for itself within the first four months.”
— Shyam Sharma, Owner, Shyam Graphic
6. Conclusion
Shyam Graphic is now positioned as the digital authority in the local design space. By fixing technical barriers and aligning content with user intent, the business has secured a sustainable, long-term channel for new customer acquisition that does not rely solely on referrals.
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Nice case study